What is Confront X?

Confront X is the experiential research sector of Adaptive Reflex. A place to share and test new ideas, technology and methodology. CX for short, includes a Podcast of immersive conversation, a collection of content in our blog, marketing experiments, case studies, etc. The idea: Don't fear the X (UNKNOWN) confront it, research it, create it, execute it, measure it, optimize it, repeat it!